Application audience

An explanation of the Audience categories we use for applications in your inventory.
Trelica matches apps in your inventory to our central master library of apps. We've curated over 14,000 and the number grows every day!
We've categorised all of these apps across multiple data points such as whether the app is installed or web based, whether there is a free option, etc. You get all of this information pre-filled and maintained for the apps in your inventory.
One of the most important categories is Audience and the options are Business and Home. An app can have an audience of either one, or both.
The audience category is important as it helps you quickly identify apps that don't have a business use and which - depending on your policies - you may want to restrict access to.
Application categorisation, including the audience type

Filtering by audience type

One particularly important benefit of audience type is that you can quickly filter to just the Non-business applications in your inventory, using the pre-set views.
Non-business means apps that just have a home audience category (many apps are appropriate for both business and home use).
Selecting the Non-business report in the applications inventory
You can add additional filters, for example to produce a report of High-risk, non-business applications.

What each audience type means

Trelica categorises apps based on our interpretation of their intended user audience.
Business - the primary audience for the app is business users. There could be a conceivable home use, but we ignore the edge cases and classify it as ‘business’ if that’s the most likely application. This classification spans enterprise apps that are unambiguously for business users (e.g. an enterprise SIEM platform), through to productivity tools such as Google Workplace add-ons (e.g. a statistics add-on for Google Sheets).
Home - the primary audience for the app is home users in a non-work context. This covers a broad range of apps, including accessing eCommerce sites, dating apps or food ordering services. Whilst there could be a conceivable business use for say, the McDonald’s app (perhaps ordering food for staff or visitors), we ignore these edge cases, as ‘home’ use is the most likely application.
Business & Home - the app has obvious applications in either a work or personal context. A number of apps that have enterprise subscription tiers also offer consumer packages. Good examples being Zoom and Slack. The same could be said for project management tools such as Airtable or Trello, which offer either free or low priced personal use access, but we take the reasonable position that the average person won’t use project management tools for non-business purposes and would categorise such apps as Business (only).